Award
EMPOWER :Issue 9 2015

Innovation 100 Awards

Innovative Globaliser

Mr. Tushar Mehendale, ElectroMech's Managing Director was honoured with the Innovative Globaliser Award for his innovative approach during difficult times which helped ElectroMech to gain the position of a Market Leader. Since taking over the reins in 2000, Mr. Tushar Mehendale has led the ElectroMech team towards one goal, 'To make ElectroMech the biggest and the best'. It was Mr. Mehendale's vision and commitment to provide the very best solutions to our customers that has helped ElectroMech to emerge as India's largest industrial crane manufacturer and one of the most trusted brands for Industrial cranes in over 35 countries!

The saga of innovation continues at ElectroMech in every facet of business and team ElectroMech looks forward to becoming a global leader in innovation in the years to come.

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‘Innovation in Marketing’ award for a ‘novel’ idea

The marketing team at ElectroMech recently developed an innovative way to educate crane users for best practices and timely maintenance of their cranes, in the form of illustrated stories, under the Cranedge brand. It effectively communicates the need for routine maintenance in order to improve productivity and ensure workplace safety. This is a unique idea being effectively used for customer education while promoting services. This idea of a comic story book was adjudged as an ’Innovation in Marketing’ by the jury members.

Innovation in Product

ElectroMech received the award for the development of the Stacker Crane. First developed indigenously in 1999, a new version of this product was launched in 2014, making it more efficient, compact and smooth. The Stacker Crane is a combination of an EOT crane and a reach truck and offers several advantages over other product alternatives available in the market. This product was also featured on their online portal.

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